Hi, I’m Reese Lovell, founder and owner of Full Curl Ranches.
This firm was not born in theory. It was born out of necessity. Built by ranch investors for ranch investors, we did not set out to just create another ranch brokerage. We set out to solve real problems that we encountered when investing our own hard-earned money into ranch properties. Last-minute deal failures that cost us time and tens of thousands of dollars and a lack of alignment between buyers and brokers. Cookie cutter marketing that chases the most eyeballs and not the right buyers. Sales first firms that focus on volume, not value.
So, we threw out the traditional playbook and asked one simple question. Does any of this actually serve the client first? Spoiler alert, it didn’t. So, we started over. We rebuilt from the ground up with one mission in mind, to put the investors needs first every time. So, we traded volume for focus, salesmanship for strategy, hype for hard facts, flash for substance. We’re not here to chase commissions. We’re here to guide smart people through complex decisions with clarity, discretion, and precision.
Because this isn’t just land. It’s your lifestyle, your legacy, and your investment. And we take all that very seriously.
At Full Curl Ranches, we lead with strategy and advice, not sales, and apply M&A level due diligence to every transaction. We limit the number of clients we take on each year to provide a bespoke white glove service and build custom marketing plans to reflect the value of the property and connect it to the right buyers.
