How Full Curl Ranches Is Transforming Due Diligence in Ranch Brokerage
In the world of ranch real estate, few names are pushing the envelope quite like Reese, founder of Full Curl Ranches. While many brokers claim to “do things differently,” Reese is actually building a system that proves it. We sat down to talk through his uniquely thorough approach to ranch acquisition — and how Full Curl Ranches is merging traditional ranch brokerage with a robust M&A-style diligence process.
A Custom Deal Portal Like No Other
At the heart of Reese’s system is the Full Curl Deal Portal — a secure, exclusive platform that only select clients can access. Once inside, clients gain visibility into:
- Off-market opportunities
- Coming-soon listings
- Exclusive data and content tailored to their interests
This portal is more than a listing service — it’s a personalized workspace that evolves with the client’s goals. Reese designed it to bring transparency, structure, and precision to what has historically been a murky, informal process.
The Pipeline: Understanding Clients First
Full Curl’s process begins with a detailed client intake questionnaire, followed by a collaborative interview. This data is used to build a customized acquisition pipeline that stays live within the portal.
No more endless email threads or vague phone notes. Clients can:
- Revisit and revise their goals as needed
- Track potential properties that precisely match their criteria
- Avoid irrelevant listings that waste time and energy
“You’re not going to be inundated with properties that don’t make sense,” Reese explains. “Every opportunity presented is tied directly to what the client has told us they’re looking for.”
The Three Levels of Due Diligence
One of Full Curl Ranches’ biggest differentiators is its three-tiered due diligence model:
- Pre-LOI (Letter of Intent)
- LOI Diligence
- Value Creation Phase
Most ranch deals in the industry involve 6 basic diligence items, such as title, survey, home inspection, and maybe a few leases or permits.
FullCurl’s checklist has 26+ line items — a much more detailed, holistic approach. These include:
- Subdivision and development potential
- Environmental and regulatory red flags
- Infrastructure assessments
- Lease and income analysis
- Risk and liability discovery
This isn’t about over-complicating the process — it’s about protecting clients who are investing millions (or tens of millions) into a property. As Reese puts it:
“We treat the transaction as if we were buying the ranch ourselves. We scrutinize every detail, raise red flags, and never hide the ball.”
Transparency for Sellers, Too
This approach doesn’t just serve buyers — sellers benefit from it as well. Full Curl applies the same diligence process before a property ever hits the market.
Rather than waiting until a buyer uncovers potential issues mid-deal, Full Curl helps sellers identify and address problems in advance. The result?
- Shorter contract periods
- Fewer surprises during negotiations
- Stronger positioning in competitive markets
“We’re not just prepping for a sale,” Reese says. “We’re creating a defensible package of value and risk — something no other brokers are doing at this level.”
A Legacy of Information — Not Just a One-Time Deal
The Deal Portal isn’t just a tool for closing a deal — it’s a forever-access archive. Clients can log in years later to find surveys, Phase 1 reports, legal docs, flagged issues, and more. It’s invaluable, especially when it’s time to bring the property back to market.
Attorneys and CPAs can also be granted individual logins, with customized access levels. This keeps everyone on the same page, avoids redundant document requests, and reduces risk during transactions.
How This Stands Apart from the Typical Ranch Deal
According to Reese, the traditional ranch transaction is shockingly casual, often treated like a basic residential deal — sometimes even less formal. Brokers might skip inspections, fail to ask meaningful client questions, or provide zero documentation beyond what’s required for title transfer.
“There’s no formal pipeline, no structure, and no transparency,” Reese says. “Our process brings order, discipline, and accountability to a space where that’s been missing for too long.”
What’s Next? Planning Ahead Matters
One thing Reese emphasizes: this process takes time.
If you’re even considering buying or selling a ranch in the next year, now’s the time to start the conversation.
“Don’t rush to market just because you want to move fast,” he advises. “That’s what most brokers do because they’re 60 to 90 days away from a commission check. I’m focused on your outcome, not my timeline.”
The sooner you start the process, the better positioned you’ll be. Whether it takes six months or a year to prepare — Full Curl Ranches is ready to walk with you every step of the way.
