Why Full Curl Ranches Limits Its Client Roster — And Why That Matters
In an industry that thrives on volume—more calls, more deals, more closings—Full Curl Ranches is doing the opposite. Founder Reese Lavell has made a deliberate and unusual decision: to limit the number of clients he works with each year.
At first glance, this might seem counterintuitive. In traditional brokerage models, volume is the answer to the industry’s slow deal cycles. Ranch transactions can take months or even years to close, while overhead—offices, staff, marketing—demands monthly payments. Most brokerages respond by casting a wider net, taking on as many listings and buyers as possible in the hopes that something hits. But this “more is more” mentality comes at a serious cost: diluted service, rushed due diligence, and less strategic attention per client.
Reese sees that as a fundamental problem.
“You start chasing quantity instead of quality, and that’s when things get missed,” he says.
The Conflict of Incentives
The traditional model can unintentionally create misaligned incentives. When a broker’s livelihood depends on the volume of deals, it can become tempting to prioritize closing over client outcomes. That’s not always intentional, but when someone is managing dozens of transactions at once, focus inevitably suffers.
By contrast, Reese’s model is designed to eliminate that conflict altogether. He works with a select number of clients each year—both on the buyer and seller sides—so that every engagement receives full attention.
This means longer onboarding conversations, more time spent on diligence, and tailored strategies for every deal. It’s not about getting something sold fast; it’s about getting it sold right.
Putting His Money Where His Mouth Is
This limited-client approach isn’t just talk. It’s a strategic business risk—one that most brokers wouldn’t take. Limiting volume inherently limits income potential, especially in a commission-driven industry. But for Reese, it’s a worthwhile trade-off.
“I’d rather do fewer deals with deeper impact than run a high-volume model that compromises service. I built this business for people who want it done the right way.”
He’s not trying to be everything to everyone. And that’s the point.
Quality Over Quantity—In Action
The benefits of this model extend far beyond Reese’s internal process. Clients get:
- More face time and direct access to Reese throughout the transaction
- Thorough onboarding and preparation, especially critical for sellers
- Stronger marketing strategies, not rushed campaigns
- Thoughtful negotiation and exit strategies, customized per client
- Fewer surprises, because more diligence was done up front
This isn’t theory—it’s practice. And it shows in how clients feel during and after the process. Reese has floated this idea to past clients and trusted peers, and the feedback has been overwhelmingly positive.
“They didn’t necessarily have the language for it,” he says, “but they’ve felt it—those moments where their broker seemed spread thin or didn’t follow through the way they expected. This model fixes that.”
A Model That’s Not for Everyone—And That’s Okay
Reese is the first to admit that this isn’t the easiest business model. It takes discipline to turn away business, especially when the numbers don’t always support it in the short term. But the long-term value of trust, reputation, and client satisfaction is what Full Curl Ranches is built to deliver.
While this model might not scale the way traditional brokerages do, it’s also not supposed to. It’s designed to scale trust, quality, and outcomes, not just numbers on a spreadsheet.
And for clients who care about being truly heard, represented with integrity, and guided through one of the biggest financial decisions of their lives with intention—that’s exactly the kind of model they’ve been waiting for.
- Reese LavellI’d rather do fewer deals with deeper impact than run a high-volume model that compromises service.
